Retailers, are you riding the digital wave?
There seems to be great panic about JCPenney shutting down 138 stores; and a 1.3% drop in revenue from stores open for a..
Voice Commerce – An opportunity or hype?
There has been a big hype about voice commerce lately. It is forecast to be the next mega revolution after mobile shoppi..
A Playbook for onsite recommendations
The role of recommendations in an e-commerce store is very similar to that of the salesperson in a brick and mortar stor..
5 things consumer brands must consider to be ready for voice commerce
Objective of this blogWith the rising use of voice on Google Assistants and Alexa devices, consumers are getting used to..
Best practices for Landing Page Optimization
A good Landing Page means much more than just an extension of your brand. Every page on your site should move your ..
AI Glossary Vol 2
With the overwhelming response to our volume 1 of the Glossary this week we bring you the second volume of our..
AI Glossary Volume I
Artificial Intelligence is all the buzz at the moment and it is invading the marketing scene. Stay ahead of the curve wi..
GDPR and data driven marketing
We are at the end of May 2018 and the much-talked-about GDPR (General Data Protection Regulation) is finally here in the..
A Shopify event for small businesses – a recap
Shopify is an e-commerce platform for retailers looking to set up an online store in minutes. With futuristic advances i..
Is your email marketing sliding down the slippery slope called spam?
Email marketing continues to be one of the most popular and profitable means of digital marketing but not without its di..
A step by step guide: Customizing Google Alerts to stay on top of your marketing campaigns
In today’s age, the number of channels through which you can run your campaigns is growing steadily. Besides the p..
Omnichannel marketing : 6 channels you may not have thought of
Consumer attention span has been falling drastically and was already as low as 8 seconds in 2015, based on a study by Mi..
Alexa – The Possibilities.
Human communication has evolved at a breakneck speed, aiding us to become the single most dominant species on this plane..
Tips to get the most out of SMS marketing
Do you think text messaging is an effective medium for businesses to promote their products?A UK retailer, Marks & S..
Do not bleed discounts this holiday season
With the holiday season around the corner, are you ready with your marketing strategy? You are expecting the large..
5 reasons to add automated product posts to your Facebook marketing plan
Facebook continues to be one of the top sources of e-commerce traffic apart from your search and direct traffic. While y..
Bring your store visitors ONLINE
If you have an established physical store and a decent social media following, that is your starting point to build traf..
Do You Experiment Enough with Personalization?
If you are an e-commerce marketer who has been around, you already know the benefits of personalization. You are likely ..
Top 3 reasons for abandoned shopping carts – Website Improvement, Retargeting Tips
69.23% of shopping carts get abandoned on a daily basis. That’s a huge number considering the amount of effort and cost ..
How retail brands can stand out in front of likely buyers
With so many stores closing down these days, ts is becoming obvious that retail brands have to strengthen their online p..
Leverage Facebook to Boost your Organic Reach
Are you spending too much on Facebook Ads to stay relevant in the highly demanding eCommerce space? If your Facebook pag..
Building a marketing tech platform powered by Artificial Intelligence
In the last post of this tech series, we introduced the YFret platform. YFret is a virtual assistant to marketers powere..
YFret – Under The Hood
Welcome To YFret TechCircle In our modest attempt to connect to today’s eCommerce marketer, YFret introduces to you..
5 Email Marketing Tips for eCommerce Marketers and Online Retailers
E-commerce sales in the US have crossed a whopping $ 200bn, what’s more, it is expected to grow at 10-12% year on year. ..
How do your visitors discover your products?
Online e-commerce initially became popular because of convenience. People enjoy the ease of shopping online and receivin..
Reach your visitors on mobile without an app
According to Marketo, 98% of website visitors are anonymous. How do you engage and retain those anonymous customers?&nbs..